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Just shy of two months from the one year anniversary of the first trailer for GI Joe Retaliation making its splash on a worldwide Super Bowl audience, we are seeing the film’s third trailer. Since the intial splash of the first trailer, the movie was postponed, partially refilmed and converted to 3D. I’m not sure this movie can overcome the initial hype gut punch it received from the postponement. There are only a couple scenes we haven’t seen before, one including Duke (Channing Tatum), seemingly confirming that his death was rewritten as part of the postponement. I’m not sure I can be as excited about this as I was almost a year ago, but I’m still looking forward to it.

Share your thoughts in the comments below!

GI Joe Retaliation comes to theaters on March 29th 2013.

[EDIT – I moved the trailer below because it was auto playing anytime the front page loaded. Click on the article to view the trailer.]

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In 2000 Bruce Willis was a hot commodity and so he got a 20 million dollar pay cheque for appearing in the Disney dramatic comedy “The Kid”. In the film Bruce Willis’s character has an encounter with a young version of himself through time travel! After this fun ordeal full of laughs and heartwarming scenes Bruce Willis learns a lesson from a child and turns his life around.

Who looks more like Bruce Willis?

Well this story isn’t over quite yet! It looks like Bruce Willis is back and this time he needs to teach his younger self, this time played by Joseph Gordon-Levitt, a lesson about doing crime in Disney’s Looper! But is the movie really about young Bruce Willis learning a lesson or will we once again see that Bruce Willis has to learn a lesson of his own from his younger self, as he did in Disney’s The Kid?

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The scheduled release date of GI Joe: Retaliation has been moved back nine months from June 29th, 2012 to March 13, 2013. According the Deadline, the reason is reportedly a decision to do a post-production conversion to 3D.

Choice quote:

We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally, … Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.

As a fan, I’m utterly disappointed. As a business decision, I think they are foolishly ignoring the positive hype they’ve worked so hard to build around this movie. The move may allow the film to perform better, though, due to fewer blockbuster movies opening around the same time and the better performance of 3D films internationally, added to the increased cost per ticket.

I am curious to see how this year’s JoeCon will procede since it seemed pretty clearly scheduled to coincide very closely with the movie’s release. You can imagine the fan disappointment in that circle. How about Hasbro? They have an entire toy line planned for release this summer with no movie to support it for another nine months. I’m going to go ahead and call this a totally inconsiderate move by Paramount to all of its partners.

I had not heard about this movie until I just watched the trailer, but I can honestly say I’m interested. The film stars Bruce Willis, Ed Norton, Bill Murray, Tilda Swinton and more. It is directed by Wes Anderson. No word on exact release date just yet.

Looks like the cast of The Expendables will be expanding for the sequel!