The scheduled release date of GI Joe: Retaliation has been moved back nine months from June 29th, 2012 to March 13, 2013. According the Deadline, the reason is reportedly a decision to do a post-production conversion to 3D.
We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally, … Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.
As a fan, I’m utterly disappointed. As a business decision, I think they are foolishly ignoring the positive hype they’ve worked so hard to build around this movie. The move may allow the film to perform better, though, due to fewer blockbuster movies opening around the same time and the better performance of 3D films internationally, added to the increased cost per ticket.
I am curious to see how this year’s JoeCon will procede since it seemed pretty clearly scheduled to coincide very closely with the movie’s release. You can imagine the fan disappointment in that circle. How about Hasbro? They have an entire toy line planned for release this summer with no movie to support it for another nine months. I’m going to go ahead and call this a totally inconsiderate move by Paramount to all of its partners.