Today marks the kick off of New York Toy Fair 2010 and I am just as eager as everyone else to talk about what is being revealed at the show.

Press releases and sneak peak photos were all over the web starting last night. All the info is after the break.
This post will be kept at the top of the page today since I will be adding updates and news as I find it throughout the day.

Warning: This post may get image heavy as updates continue to come in.

Hasbro

Marvel Universe
ActionFigurePics had some great updates for us here on Marvel Universe.

2010 Waves 3 & 4 were announced and some were on display:
Wave 3 –
Archangel
Kitty Pryde (with Lockheed)
Havok
AIM Soldier
Colossus
Juggernaut

Wave 4 –
Iron Patriot
Skrull Soldier
Iron Spidey
Wrecker
Winter Soldier
Mary Jane Watson (with Ms. Lion)

Word also has it that Thanos will be coming later this year.

The Secret Wars 2-packs will be ending, but more are on the way that are not tied together under one crossover.
Cyclops and Phoenix (Dark Phoenix was shown in the presentation)
Dark Avengers versions of Spider-Man (Mac Gargan Venom as Spidey) and Wolverine (Daken)
Sentry and Spider-Man

Galactus is coming! 19 inches tall w/ electronic sounds and lights. He’ll be coming with a Universe Silver Surfer. Sounds like he’ll retail for about $49.99. If he’s successful, more will be coming. Quantities will be limited. Buy him if you see him!

SDCC Exclusives appear to be a MU Ages of Thunder Thor and Ultimate Captain America with Card Art by Joe Quesada.

Marvel Legends
Looks like TRU will be getting 3 new 2-packs for this line, each with one of the winners of last year’s SDCC fan poll; Deadpool, Black Widow and Valkyrie. I’m pleased with Hasbro’s selection for the accompanying figures in Warpath, Winter Soldier and McGuiness Hulk. Mostly I’m pleased about Warpath. Not so much about another Hulk figure.

GI Joe
HissTank.com has put up a nice demo of the new H.I.S.S. Tank w/ Driver.

Transformers
Lots of news on this front today.
Looks like the RotF line is being rebranded as just ‘Transformers’. Classics is back and now a subline called ‘Generations’. And we have a new subline called PowerCore Combiners that focuses on combining robots.

Transformers
Deluxe Jetblade
Deluxe Ironhide
Deluxe Drift
Deluxe Thrust
Voyager Class Darkmount (Straxus – Triple Changer dealing only in Death)
Voygare Class Seaspray
Leader Class Starscream
Leader Class Forest Battle Optimus Prime – This one looks like it has new blades that are actually when they were damaged and used as hooks to rip Grindor’s face off. Not sure what other changes there are for this.
Masterpiece Grimlock coming. (Toys R Us Exclusive!)
Human Alliance Jazz with Lennox
SDCC Exclusive Blaster with Steeljaw, Rewind, and Ramhorn

TFClassics_Straxus_Darkmount TFPowerCore_Rallybots_Destructicons

Star Wars
Hasbro has issued a press release for their forthcoming Star Wars offerings. Here are the highlights:

Boba Fett Voice Changer Helmet ($34.99, Available August 2010)

AT-AT in scale with action figures. We’ve mentioned rumors of this here before. Looks like its official.
Includes a 3 inch AT-AT driver action figure and a pop-out speeder bike. ($99.99, August 2010)

Galactic Heroes AT-AT Playset. Looks like the 3 3/4 inch figures aren’t the only ones getting an AT-AT. This is the largest playset for this line yet. Also comes with an AT-AT driver figure. ($34.99, August 2010)

It should be noted that it is the 30th Anniversary of Empire Strikes Back, so there is lots of product coming based on that movie including the above AT-AT’s as well as Luke’s snow speeder from Hoth.

Figures.com had a pretty nice gallery of Star Wars stuff located here. I have mirrored a few of the relevant images below.

ToyFair2010_GalacticHeroes_ATAT_Walker ToyFair2010_ATAT_Walker_Box ToyFair2010_ATAT_Walker_02 ToyFair2010_ATAT_Walker

Toy Story 3
Hasbro will be celebrating the release of Toy Story 3 with the release of some new Mr. Potatohead figures. The classic version and versions for Buzz, Woddy and Jessie as well.

Mattel
This goes under the general header of Mattel because it spans a couple brands.
DCUC vs MOTUC 2-Packs
He-Man vs. Superman
Skeletor vs. Lex Luthor

DC Universe
New Stuff to be revealed this evening

Ghostbusters
New Stuff to be revealed this evening

Maters of the Universe Classics
Count Marzo (sporting very much a 2002 look)

She-Ra (She has a very classic look and seems to come with a head piece similar to the original toy that can be attached as a halo around her face as the original toy did, or upside down so she can wear it like a mask as was originally intended by Mattel, but ended up testing poorly with test groups)

Whiplash (both classic and modern heads and weapons)

Keldor (There is a theory that the 2002 swords might be announced later as another accessory)
UPDATE: ToyGuru put the kibosh on that

The 200X Skeletor swords are the vintage swords. The swords designed for the 200X Skeletor was the Horsemen’s tribute to the original classic sword look. Since this is the Classics line, Keldor will have a double bladed classic sword (both male and female Purple swords). There will be no “200X” style Skeletor sword. They are the same thing as the vintage sword without the anime flare which is not part of the Classics line.

Gygor (This was a figure that never made it passed the prototype phase in the original line)

Tytus (This is based on an oversized figure released internationally only)

Weapons pack (most of the weapons and colors were chosen based on the original series’ weapons pack and the weapons rack that came with that line’s Castle Grayskull.)

SDCC Exclusive 2 pack – Mo-Larr with Missing Tooth Skeletor

CoolToyReview seems to have some of the best photos so far. They can be seen here. I have mirrored a few of the images below.

ToyFair2010_MOTUC ToyFair2010_MOTUC_Tytus ToyFair2010_MOTUC_SDCC_2Pack_MoLarr_Skeletor ToyFair2010_MOTUC_DCUC_2Packs ToyFair2010_MOTUC_Weapons_Pack

MatchBox
This video is from last year’s Toy Fair, but in addition to Rocky the Robot, Mattel will be offering up Stinky the Garbage Truck, Smokey the fire truck and Lanky the crane truck.

Triad Toys
ASMzine has a gallery for this company’s strange assortment of licenses. They have figures for House, Dexter, Samurai Champloo, Ghost (comic book), Lone Wolf Cub, DeadCell, and more.

Others?
Playmates – Turtles
Shocker Toys – Indie Spotlight, Mallows