Just a reminder to He-Man/Masters of the Universe fans, Tri-Klops will go on sale today at 12 noon EST. He can be ordered at MattyCollector.com.

He will come with:
* Secret glow-in-the-dark Warrior’s Ring with opening top
* Assassin sword
* Doomseeker with stand
He is sure to sell out quickly, so get him while you can!

GI Joe collectors will be gathering this weekend, August 13-16th in Kansas City, MO to celebrate, among other things, the new GI Joe: Rise of Cobra movie. Sure to be a huge boon to the franchise, the movie will be a topic of great discussion at this year’s convention. And what Joe convention is complete without exclusives?

Read on for a look at whats to come!
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This is the first in a short series of articles covering a number of serious missteps that Mattel has made concerning some of their top properties.

Today I wanted to take a look at the Masters of the Universe Classics (MOTUC) Club Eternia 2010 Subscription. First let me explain what this subscription is.

Currently, once a month, at noon, a MOTUC figure goes up for sale on MattyCollector.com. Most months, the figure has sold in about one hour, despite continually increased production numbers. This has angered many fans of the line because of the inconvenient time of day to order and the inability of Mattel to ensure better availability.
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For full Transformation video, see more after the jump.
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Since the alphabet is the building block of our language, the Powet Alphabet is the building block of what makes us geeks.

The debut of the Transformers toy line in 1984 featured many different toys that were originally from several different toy lines in Japan (Diaclone, Micro Change). Soundwave, a robot that transformed into a micro-cassette recorder, was among the first figures in the Transformers line. Unlike most of the other Transformers in that first wave, Soundwave had a gimmick that went above and beyond just being able to transform and back. He was able to fit other Transformers that took the form of micro-cassettes in his chest.

This was a really well received gimmick and more Transformer micro-cassette figures would be released over the years that could fit in Soundwave and his Autobot counter-part Blaster. The truly unique aspect of these cassette Transformers was not so much in the fact that they could fit in the chest of another Transformer, but rather the variety and range of things, into which, these cassettes were able to transform all from the very same small form factor.

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Yes this trailer for this summer’s GIJOE: Rise Of Cobra direct from Japan (called “G.I.???!”) has the first real look at Joseph Gordon Levitt as “The Doctor” or as we know him, Cobra Commander.

Its about 6 seconds into the video. Blink and you missed it. Don’t blink and you’ll wish you had.

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Hasbro has started a promotion for the new GI Joe: Rise of Cobra movie. The promotion allows you to create your own custom joe character/figure on their website. Grand prize winners will get their character made as an actual 3 3/4 inch figure.

All you have to do is go to this link and start the character creation in the wizard. After you get the figure looking the way you want it, you’ll then enter in that character’s story. The character above was the one I created, but I was too lazy to make up a story for her. This is a pretty neat idea and I’m glad Hasbro is leveraging their fairly standard gi joe body types and accessories for something cool like this.

Again, contest can be found here: http://hasbro.promotions.com/gijoecobra/

Wheelie is the toy of the day.
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