Rise of Cobra Custom GI Joe Contest

Hasbro has started a promotion for the new GI Joe: Rise of Cobra movie. The promotion allows you to create your own custom joe character/figure on their website. Grand prize winners will get their character made as an actual 3 3/4 inch figure.

All you have to do is go to this link and start the character creation in the wizard. After you get the figure looking the way you want it, you’ll then enter in that character’s story. The character above was the one I created, but I was too lazy to make up a story for her. This is a pretty neat idea and I’m glad Hasbro is leveraging their fairly standard gi joe body types and accessories for something cool like this.

Again, contest can be found here: http://hasbro.promotions.com/gijoecobra/