Mattel Mismanagement: Matty’s Newsletter
by Crazy, filed in Toys on Aug.25, 2009
This is part of a short series of articles covering a number of serious missteps that Mattel has made concerning some of their top properties.

When Mattel’s MattyCollector.com site went live, there was (and still is) a link to join “Matty’s Newsletter”.
Sign up for our Email Newsletter
MattyCollector.com is your source for exclusive toys, news and more. If you want the latest updates on toy lines like Justice League Unlimited™, DC Universe Classics™ and Masters of the Universe®, sign up here for Matty’s Newsletter!
The “latest updates” never came from this newsletter, however.

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The first supplemental in a long while! Crazy rants about Mattel’s poor handling of its Wonder Twins release… sans monkey! Well, sans monkey for most people. Even for the people who were supposed to get it!
Since the alphabet is the building block of our language, the Powet Alphabet is the building block of what makes us geeks.
Before there was Lord of the Rings (the films, not the books) or Harry Potter, there was Willow. Co-produced by George Lucas and Ron Howard, and starring Warwick Davis (who had previously played as one of the Ewoks in Star Wars Episode VI) and Val Kilmer (long before he played his part in the destruction of the Batman film franchise in the mid 90s), Willow told the tale of a dwarf’s quest to rescue a baby from an evil sorceress queen. George had high hopes of Willow becoming Lucas’s fantasy equivalent to Star Wars, but it met low numbers at the box office and mixed reviews from critics. However, enough fans liked it enough for the film to gain cult status, and Capcom was fond enough of the property to release a pair of games based on Willow, one for the NES and the other for arcade.
If you have been paying attention, you’ll notice that there is a revolution going on in gaming. The independent gaming scene has been getting bigger and bigger these past few years. Freely available open-source tools such as Gimp and Blender, as well as the accessibility of easy to learn programming languages such as Python and Blender have made game programming easier than ever, and there is more of an incentive for indie developers to get started as well. Microsoft’s Xbox Live Marketplace features sections for independently made games, while indie developed games such as Everyday Shooter, Braid, and Dishwasher: Dead Samurai have been swiped up by big name companies, releasing them on various download services to critical acclaim. These games are going way beyond DIY shooters and puzzle games, introducing unique methods of story telling and gameplay mechanics. Crayon Physics, developed by Petri Purho, is one of the most recent faces of the indie gaming movement. It won first place at the 2008 independent games festival, and it puts many mainstream-developed games to shame.