This is part of a short series of articles covering a number of serious missteps that Mattel has made concerning some of their top properties.

When Mattel’s MattyCollector.com site went live, there was (and still is) a link to join “Matty’s Newsletter”.

Sign up for our Email Newsletter
MattyCollector.com is your source for exclusive toys, news and more. If you want the latest updates on toy lines like Justice League Unlimited™, DC Universe Classics™ and Masters of the Universe®, sign up here for Matty’s Newsletter!

The “latest updates” never came from this newsletter, however.

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Just a reminder to He-Man/Masters of the Universe fans, Tri-Klops will go on sale today at 12 noon EST. He can be ordered at MattyCollector.com.

He will come with:
* Secret glow-in-the-dark Warrior’s Ring with opening top
* Assassin sword
* Doomseeker with stand
He is sure to sell out quickly, so get him while you can!

GI Joe collectors will be gathering this weekend, August 13-16th in Kansas City, MO to celebrate, among other things, the new GI Joe: Rise of Cobra movie. Sure to be a huge boon to the franchise, the movie will be a topic of great discussion at this year’s convention. And what Joe convention is complete without exclusives?

Read on for a look at whats to come!
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This is the first in a short series of articles covering a number of serious missteps that Mattel has made concerning some of their top properties.

Today I wanted to take a look at the Masters of the Universe Classics (MOTUC) Club Eternia 2010 Subscription. First let me explain what this subscription is.

Currently, once a month, at noon, a MOTUC figure goes up for sale on MattyCollector.com. Most months, the figure has sold in about one hour, despite continually increased production numbers. This has angered many fans of the line because of the inconvenient time of day to order and the inability of Mattel to ensure better availability.
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For full Transformation video, see more after the jump.
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