We met this guy, and he was really cool.

Then the fun began.

DC Comics’ Co-Publishers Jim Lee and Dan Didio dropped a bomb on us today, announcing that all 32 page books would be dropping from US$3.99 to US$2.99 for 2011. The price change takes effect January 1st and affects a grand majority of DC’s current offerings. The Co-Publishers had this to say:

As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years.” said Dan DiDio, DC Comics Co-Publisher. “We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.

Specifics after the jump!
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The Transformers Collector’s Club has revealed new official images of their club membership freebie figure for 2011. The figure will be a redecoed Classics Rodimus as Sideburn from the Robots in Disguise series. To get your chance at owning this figure, all you need to do is join the club before March 16, 2011 and you will automatically qualify to receive this free figure. If you join after March 16, then you will be eligible for the next year’s figure which will be announced somewhere down the road, probably a year from now, if I had to guess.

 

Just what it says in the manual.