Looks like Square-Enix and Gamestop have a hard time communicating with each other.
Square-Enix, the developer for Deus Ex: Human Revolution, had originally offered a third-party coupon in the boxed PC edition of the game for the On Live cloud-computing gam streaminge service. However, they neglected to inform major game retailer Gamestop of the coupon’s inclusion, spurring Gamestop to remove the coupon for customer redemption completely.
From Gaintbomb’s original coverage:
GameStop dominated the conversation today, based on reports the retailer was opening copies of Deus Ex: Human Revolution on PC, removing the coupon for a copy of the game through OnLive, sealing the games back up and selling them as “new.”
Gamestop reported that they removed the coupon, as they have been developing their own streaming game service and they did not want to promote the competition. As of the backlash Gamestop received for the action of removing the coupon, Gamestop has since pulled all copies of Deus Ex for the PC and stored them for recall. Square-Enix has publicly apologized to Gamestop for the lack of prior knowledge of the coupons.
No coupons for you.