In what appears to be a clear and obvious direct response to the Disney acquisition of Marvel, DC has announced today that it is restructuring. After a 40 year courtship, DC and Warner are going ahead with their merger!
Warner Bros., parent company of DC, has created DC Entertainment to better leverage the greater potential of DC Comcs properties across all media outlets. This new company will be headed by Diane Nelson.
From the release:
DC Entertainment, a separate division of WBEI, will be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses. DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.
Current President and Publisher of DC Comics, Paul Levitz, was effectively demoted back to editorial and writing roles. He has already been slated to work on Adventure Comics.
So what does this mean? Sounds like Warner and DC are actually merging for the first time since DC became a subsidiary of Warner in 1969. Warner has largely stayed out of DC Comics’ editorial decisions as near as I can tell with the expection of the DC Implosion. That being said, I didn’t do much research. Frankly, Marvel was managing to do more on their own, than what DC was able to do under Warner’s wing. We’ll see how this plays out with a non-editorial person in the top seat.
Obscenely long official press release can be seen after the jump
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