It’s Star Trek the original series versus the JJ Abram Trek universe as Leonard Nimoy and Zachary Quinto try to outdo each other in this automobile ad that has something for Star Trek fans of any stripe. More after the jump!

Of course, there’s the obvious (frequently painful) banter, styled as if they were both aboard the bridge of the Enterprise. And, while not 3D (wouldn’t that have been a nice touch?), the ad opens with Nimoy besting Quinto in a game of chess.

There are some blatant references to particular Star Trek films: their shared Star Trek (2009) feature, and also Wrath of Khan. But for the nerdier fans familiar with Nimoy outside of Trek, there’s also his Shatner-esque spoken word version of a verse from The Ballad of Bilbo Baggins. Warning: it will get into your head!


And of course, this friendly feud ends with… well, I suppose that would be telling.

See more of Zachary Qunito as Spock in Star Trek into Darkness, coming May 17th.

See more of Leonard Nimoy pretty much whenever he feels like it, because being “retired” apparently doesn’t mean he won’t be in front of a camera from time to time.

Maybe you’ll see him at the next Hobbit movie premiere…