This was not terribly surprising and much of the speculation I saw on Twitter turned out to pretty much nail the announcement. The basic run down is Mattel did not receive the number of subscriptions they wanted to reach for the DC Universe Club Infinite Earths action figure subscription. When subscription ordering closed, Mattel stated they needed a couple weeks to figure out where to go from there.

Mattel announced the result of those internal discussions on Facebook today. The subscription will move forward. If you decide to purchase any figures on the day of the sale, those figures will be more expensive than you would have paid with the subscription. In addition, the subscription will open back up temporarily for people to order. More details on that are forthcoming. Finally, the fan choice subscription figure was also announced. That figure will be Metron in his Mobius Chair.

Check out the full announcement after the break.

by Mattycollector.com on Thursday, September 1, 2011 at 12:06pm
Hi DC Universe Club Infinite Earths fans!
We have some good news…the 2012 DC Universe Club Infinite Earths subscription program is moving forward! As you know, we did not hit the number of subscribers we were seeking for the club, but we know that there are some very passionate DC Universe fans, so we found a way to make the program work.
Current subscribers will get 6″ and oversized figures according to the schedule that was originally communicated at San Diego Comic Con and online. All figures that have been revealed will be part of the subscription program.
In order to make the program work, we needed to raise prices for day-of sales. So if you are NOT a subscriber, you will be paying more for the figures on the day of the sale. The good news for subscribers is that you are locked in at the subscription rates previously advertised.
And the even better news is that we are exploring re-opening the subscription program for a limited window of time. We’ve heard fans online posting that they wish that they had subscribed, so now you’ll get that chance. Be on the lookout for more details and dates next week.
We still have more good news, we are excited to reveal the winning club exclusive figure…Metron! So all of the subscribers will get their very own Metron, along with his Mobius Chair!
All of this good news will hopefully mean a fabulous start to the weekend for all of the DC Universe fans!
-FanGirl 2.0 🙂