This morning, I caught wind that LEGO had gotten the full DC Comics license. The deal will allow LEGO to create figures and playsets based on the characters and properties of DC Comics. The line will launch in January with 13 characters including Joker, Bane, Lex Luthor, Superman, Batman and Wonder Woman. The first pieces from the line will be on display at the LEGO booth at SDCC 2011 this weekend along with 3,000 Batman and Green Lantern exclusive figures as part of a promotion for the line.
The Marvel announcement stated that their deal would similarly cover figures and playsets. The license would take effect January 1, 2012 and would start seeing products roll out about May of 2012. The Super Heroes Marvel Collection would focus on the Avengers movie as well as classic Spider-man and X-Men characters. Some of the characters specifically mentioned included Wolverine, Nick Fury, Magneto, Deadpool, Spider-man, Doctor Octopus, Captain America, Hulk, Thor, Iron Man, Loki and more. Select items, again, will be on display at SDCC 2011 this weekend.
It looks like both licenses will be brought under LEGO’s new Super Heroes line. LEGO scored a major coup with these two licenses and surely dealt a very strong blow to Hasbro’s up and coming construction block brand, KRE-O. Can KRE-O strike back with Star Wars?
See the press releases after the jump
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