Sega is celebrating the grand reopening of their Tokyo Joyopolis amusement park on July 14th with the debut of a new partnership with Sanrio, the company behind Hello Kitty. The result is a Hello Kitty plush wearing a Sonic costume. Yep, Hello Kitty is cosplaying as Sonic. The plush will be available at the park in late July. The collaboration will go worldwide during the summer of 2013. Expect more of these crossovers.
For more Hello Kitty cosplay, check out the Capcom/Toynami exclusive at SDCC 2012, Hello Kitty cosplaying as Chun Li!