Yeah, this starts with Dwayne Johnson quoting Jay-Z, but we also see Cobra Commander again. The first G.I. Joe: Retaliation Trailer only saw a blink of him, leading more than a few fans to cry that it was just a random Viper.

But upon closer focus in this ad, there can be no debate. This is Cobra Commander.

Really digging that mask. I see elements of the old Commander silver mask, Serpentor, the standard Viper infantry, and the IDW comics Cobra Commander.

Retaliation will release on June 29, 2012 in the US.

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