Shocker Toys introduces Mallows

Shocker Toys sent out a press release introducing a new offering called Mallows. The marshmellow themed line seems to be a cross between Hasbro’s vinyl-like Mighty Muggs offering and some of the posability and customizability of Stickfas. They intend to include multiple licenses into the line including My Pet Monster, MadBalls, Sushi Pack, Dragonball Z and Indie Spotlight. Blank Mallows will be offered as well. MSRP is looking to be around US$10.95 to US$11.95.

I know there are some My Pet Monster fans on here and I was a big fan of the Phantom in its Phantom 2040 iteration. It will be interesting how this turns out with the wide array of licenses being applied.

You can see the press release and color flyer after the break.

Shocker Toys will be shocking the 2010 American International Toy Fair with new concepts and products that are sure to please!

Article at ShockerToys.com

Ridgewood, NJ. ? February 8, 2010 ? Shocker Toys LLP will celebrate its tenth anniversary by exhibiting at the American International Toy Fair in New York City at the Jacob Javits Convention Center, booth #4924. Shocker Toys can be found in the new Action Figure aisle in the lower level of the Jacob Javits and will feature fun, interactive products, samples and a great sales team.

“This year, Shocker Toys looks to grow and add to our experience across a diverse range of products,” said Geoff Beckett, CEO. “We are finishing great new toy lines and making fun, new concepts also. Our newly designed Indie Spotlight line will please all comic and action figure fans and our new 5? marshmallow themed designer line will expand into new markets including lines for girls as well.”

The company will showcase a number of new toys that offer new styles of playability and creativity, a re-growing trend within the industry. Products combined with paint, new designs and comics will enhance the overall play experience. These products include Indie Spotlight, a comic book universe action figure line as well as Mallows the designer line featuring articulation, big licenses and a fun factor like no other.