When Disney’s “Meet the Robinsons” achieved the largest digital 3-D opening in history, people witnessed what could become the future of cinema. Joshua Greer, the President and Co-founder of Real D had this to say during a recent interview with IGN,
“…what’s really happening now with the filmmakers that are being turned on to 3-D is we’re seeing a new creative renaissance. And at the end of the day it’s about the story, but even more importantly how you tell the story, and what’s happening with these filmmakers is the way they’re thinking about 3-D now, as opposed to being just a gimmick, but actually as a storytelling device, is really, frankly, going to reinvigorate the experience of cinema again. So 3-D in and of itself, if we do our job right, in the next 10 years it’ll be as ubiquitous as colour or sound. It’s not like anyone goes out now looking for a black and white television. It’s just a natural part of the world.”
The technology is quite interesting, and seems to be well within the reach of any major multiplex. I’m not sure how much I like the idea of having a box full of special, ‘Real D’ glasses from every movie I’ve seen, but if they have come this far in the last 10 years, who knows what the future holds. If Real D can engineer a version of this tech that does not require migraine inducing specs, Viva la Revolution!
I’m still of the mindset that this new medium is going to need a mainstream blockbuster in order to thrive and become a viable format. Attn: Peter Jackson, I believe a re-release of the Lord of the Rings Trilogy is in order.
Additional “Real D” enhanced movies:
Lions 3D – Spring 2007
U23D – Fall 2007
Sea Monsters – October 2007
Beowulf – November 2007
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