Sega back in hardware biz?

And just what the heck is that strange watercolor to the left? According to this french website. SEGA Prepare Un Console Portable Pour 2007, which means of course: Sega is working on a handheld for next year.
Codenamed “Hedgehog” the little device is rumoured to be able to play old Sega games with Genesis titles being the most probable, though the control looks eerily similar to the Dreamcast controller.
Real? Fake? Really Fake? E3 is the only time worth announcing such a device, so if we don’t see it next month, we’ll know its a dud.
Update: This is really fake. seeing as I first saw this on April 12, my “april fool!” radar was less than adequate.