HASBRO CELEBRATES ITS TRANSFORMERS BRAND AS �ROBOTS IN DISGUISE� INVADE PASADENA FOR 17th ANNUAL TRANSFORMERS CONVENTION

TRANSFORMERS Fans From Around the World to Experience �MORE THAN MEETS THE EYE� Brand Exhibition Of The Epic Global Entertainment Franchise

PAWTUCKET, R.I. (May 31, 2011) � Thousands of fans from around the world will celebrate the enduring popularity of the iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), as the 2011 TRANSFORMERS fan convention known as �BOTCON� returns to Pasadena on June 4-5. Less than a month before the highly anticipated debut of the new Paramount Pictures film TRANSFORMERS: DARK OF THE MOON, Hasbro, in partnership with The TRANSFORMERS Collectors� Club, will be offering opportunities to engage in and learn about the TRANSFORMERS brand that can only be experienced at BOTCON.

Attendees will be able to preview upcoming and yet-to-be seen TRANSFORMERS toys from Hasbro�s 2011 product line, including movie toys and figures based on the TRANSFORMERS PRIME animated series as well as interact with TRANSFORMERS toy designers. BOTCON will also be fans� first time to see, in person, Hasbro�s new KRE-O line of construction sets based on classic TRANSFORMERS characters and attendees will have the opportunity for a chance to win a limited amount of KRE-O TRANSFORMERS toys before they go on sale. Convention goers can also attend panel discussions and interactive workshops led by TRANSFORMERS experts, purchase exclusive TRANSFORMERS products sold only at this year�s convention and buy, sell or trade TRANSFORMERS toys from hundreds of dealers.

You can see the full release after the break.
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