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Entries Tagged ‘DC Direct’:

Interviews: DC Direct vs Mattel

DClogoblue.jpgTNI has a couple of interesting interviews up that both touch upon DC Comics action figures. First up is Ryan Mansaur, brand manager for DC Superheroes at Mattel. Next up is Georg Brewer of DC Direct.

I thought it was interesting to find out just how hamstrung Mattel is on the DC Superheroes line (the first decent answer to Marvel Legends from Mattel so far). DC Direct is similarly limited in their control since they contract sculptors instead of doing all the sculpting in-house like Toy Biz did. I always had reservations about DC Direct because of their inconsistency from line to line. Apparently, the outsourcing is the main reason at fault for that, but they are looking to correct that. I still think they underestimate the need for better articulation, but I’m a pretty hardcore Marvel Legends fan so you’d have a hard time convincing me otherwise.

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Powet Toys: Art Asylum’s Marvel MiniMates

Don’t forget to check after the jump for more information on minimates and lots of additional pictures of other properties with the minimate license!
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Justice League Of America figures from DC Direct

jla_af_p128.jpgSince fans have given up on Mattel bring a Marvel Legend’s style line to mass market based on DC heroes, at least DC Direct is trying.

TNI has a picture of a set of prototypes celebrating the newest incarnation of the Justice League of America, as they appear in the monthly from writer Brad Meltzer and artist Ed Benes.

This first series has Black Lightning, Vixen, Red Arrow (Arsenal), Black Canary, and another damned Superman figure. At least 3 of the 5 are characters who probably wouldn’t have warranted a toy a year ago, so I guess I can’t complain too much. The rest of the lineup with Red Tornado, Wonder Woman, Green Lantern, Hawk Girl, and Batman will probably be coming soon.

Hopefully really soon, because a revamped JSA just hit stands, and I’d love to have a shelf with both teams.

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