GameStop Wants Casual Gamer Money

by FakeTrout, filed in Games on Sep.13, 2007

New York Times reports from an interview with Daniel A. DeMatteo, the COO of GameStop, that they’ll be re-organizing their stores this fall to accomodate the massive influx of DS players, Wii Warriors, and Guitar Heroes.

In particular, he describes a whole rack just for music and rhythm games and more shelf space dedicated to family friendly games like Mario Kart, Nintendogs, LEGO Star Wars, and more. Frankly, I’d expect this from a larger retailer. I’m surprised a Target or Walmart hasn’t already done it. As a described “core” gamer by those who are catering to these “Casuals” I have to wonder how this will cut into shelf space for more refined titles like Bioshock and Assassin’s Creed, and even well known games like Mario Galaxy. I mean, there are now tons of old people playing Wii Sports and training their brains, but doesn’t GameStop owe it to themselves to turn these casuals into core gamers too? Putting up a shelf with nothing but music and rhythm games will mean for sure coverage with Rock Band and Guitar Hero, but will they also pull out older and lesser known titles like Elite Beat Agents?

Can the casuals and cores live together? Leave a comment.

Image from nataliedee.com

Tags: DS, Music, PS3, Wii, Xbox 360

http://adamrulz.com/ aDam

I can only see this as a good thing. It’s promoting gaming to new gamers. Put sections asid efor this type of game and at least you get them playing more, though of the same type. People like us will always know how to find Bioshock. Just get them in the door and if they really want to look around for more they’d like, it’s all in their hands.
http://adamrulz.com/ aDam

I can only see this as a good thing. It’s promoting gaming to new gamers. Put sections asid efor this type of game and at least you get them playing more, though of the same type. People like us will always know how to find Bioshock. Just get them in the door and if they really want to look around for more they’d like, it’s all in their hands.
Phil Bond

Pull out Elite Beat Agents? Because it’s older and lesser-known? Nothing about that rings true.
http://phil_bond.livejournal.com Phil Bond

Pull out Elite Beat Agents? Because it’s older and lesser-known? Nothing about that rings true.
http://powet.tv/ onegoodlogan

Does this mean they’ll only casually force their employees to hound you for pre-orders now?
http://powet.tv/ onegoodlogan

Does this mean they’ll only casually force their employees to hound you for pre-orders now?
http://powet.tv/ Zac Shipley

EBA is close to a year old, and has no-where near the recognition Guitar Hero or even Rock Band does. Its a great example of a core gamer’s game that could easily cross over.
http://powet.tv Zac Shipley

EBA is close to a year old, and has no-where near the recognition Guitar Hero or even Rock Band does. Its a great example of a core gamer’s game that could easily cross over.
http://powet.tv/ Phil Bond

It neither requires nor rewards an existing skill set. It’s not (really) a sequel. It can be put down for months at a time, and picked back up without feeling lost. It’s completely unique and original.

When I think of a “core gamer’s game,” I think of installments in deeply entrenched , barely shakeable genres like FPS, platforming, MMORPG or RTS. The only necessary skill is rhythm, and there’s too much variation in that genre to compare it to other genres.
http://powet.tv Phil Bond

It neither requires nor rewards an existing skill set. It’s not (really) a sequel. It can be put down for months at a time, and picked back up without feeling lost. It’s completely unique and original.

When I think of a “core gamer’s game,” I think of installments in deeply entrenched , barely shakeable genres like FPS, platforming, MMORPG or RTS. The only necessary skill is rhythm, and there’s too much variation in that genre to compare it to other genres.
http://powet.tv/ Zac Shipley

Well I was trying to say something nice about this game you love so dear getting greater audience, but maybe I’ll shut up instead.
http://powet.tv Zac Shipley

Well I was trying to say something nice about this game you love so dear getting greater audience, but maybe I’ll shut up instead.

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