Peter Cullen Returns To Transformers Prime

Transformers Prime, the new series scheduled to debut this October, will feature the return of Peter Cullen as Optimus Prime.

Cullen voiced the original Optimus Prime among other roles in the 1984-1988 Original “G1” Transformers series. Fan demand led to his return to the role in 2007 for Michael Bay’s “Transformers” live action movie and its sequel in 2009. He’s also expected in the third live Transformers movie in 2011.

Transformers Prime will be on a new network “The Hub” which will launch in place of Discovery Kids. Since Hasbro will co-own the network, they’ll be limited on the amount of advertising they can do within government restrictions: Transformers ads cannot appear during Transformers shows, but can run during other shows like GIJOE. Classic Transformers shows will run on the network in addition to the new show.

Early reports indicate the series will be CG animation and take several design cues from the live action movies. Roberto Orci and Alex Kurtzman, who scripted both theatrical Transformers as well as last year’s Star Trek revival will act at show runners for Transformers Prime.

[source: AdAge]