Where Is Mighty Sony?
by FakeTrout, filed in Games on Sep.06, 2006
The impassioned call rang out above all others in a recent Sony investors meeting:
With the company in the red yet again in its most recent quarter, Japanese investors were in an unhappy mood. “I bought shares in mighty Sony,” cried a woman whose holdings had lost nearly two-thirds of their value. “What are you going to do about this?”
Wired Magazine investiages the company’s future with Can the PS3 Save Sony? and comes to the ultimate conclusion that Sony’s various teams and departments are in such dire straights the fate of the entire company rests on whether or not the PlayStation 3 can be a profitable success.
Sadly, the future is not looking any brighter this day. Joystiq reports: European launch of PlayStation 3 delayed until March 2007, and this heartbreaking blow to the fastest growing game market is quicky followed up with North American, Japanese PS3 launch limited to 500,000 units.
Add on the fact that the unit itself still costs $600, and trendsetters like Penny-Arcade have sworn off the launch as “bullshit” and even the editor of Official PlayStation Magazine will be opting for an Xbox 360.
Maybe I’m not seeing the glow of Sony fans right now. Entire sites like This is Waiting mock the future of the PS3, and literally hundreds of posts on digg, youtube, and blogs all across the net collectively laugh at every single mis-step. The detractors aren’t watching Sony fail, they’re actually cheering it on.
There is little doubt Sony will sell through the initial stock quickly. I’m sure they’ll also meet their trimmed goal of 2 million by Spring 2007.
But with Xbox360 poised for its second year and reporting rapid success, and the Wii celebrated at the most talked about console since console wars began 20 years ago… Does Sony even have a shot now? I mean, could this be the end of the road for the biggest company in gaming? A year ago I’d say this was impossible, but now I wonder if a Playstation 4 will even see the light of day.
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