Toy makers risk another season of blockbusters
by Crazy, filed in Movies, Toys on May.13, 2006
Yahoo has an interesting article on how a number of this summer’s coming movies are having toy lines made. The article focuses on the DaVinci Code and how it relates to last summer’s Star Wars toy ‘success’. I say success in quotes because Hasbro just reported a large loss and blamed it solely on sluggish sales of Star Wars toys. The article also makes note of how awful things went when the toy line came out for the Phanton Menace when it turned out that it was not well received by audiences. They also mention how poorly Last Action Hero translated to a toy line and a number of the other movies coming out that will get the toy aisle treatment including Superman Returns, Pirates of the Carribean: Dead Man’s Chest, and Pixar’s Cars.
It was interesting to note how X3 was seemingly absent from the entire article.