Amazon and Transformers: Matrix Quest

This isn’t really a news item, but just something I noticed that I thought I would share with everyone else.

I have many items in my shopping cart on Amazon.com, mostly just waiting to be bought or there to keep an eye on. When I sign into Amazon.com, the interface notifies me of any price changes. When I logged in yesterday, I received the following message:

Important Message
Please note that the price of Transformers, Vol. 12: Matrix Quest has increased from $11.02 to $16.95 since you placed it in your Shopping Cart. Items in your cart will always reflect the most recent price displayed on their product detail pages.

For those not aware, Transformers: Matrix Quest is one of many trade paperbacks that reprint parts of the original Marvel Transformers Comic book run of 80 issues (plus headmaster mini-series). In this series a Decepticon named Thunderwing attained the Autobot Matrix of Leadership. In Transformers canon, that is pretty much all this character is known for. Consider that his 15 minutes of fame. Recently, a new series was announced by IDW that will most likely make its debut sometime in the summer. Stormbringer, it seems, will feature a return of Thunderwing to the front of Transformers comics. I think it is because of this that Matrix Quest has risen in price most likely because of the additional demand from people looking for background on the character.

The kicker, though, is that the same day I received an email in my inbox from Amazon.com with a recommendation for me. It was for Matrix Quest on the same day the price rose.

The conspiracy theorist in me arises again.