Batman: Dark Knight Campaign Begins

Next year’s sequel to Batman Begins is gaining momentum in the online world with some strange marketing decisions.

A central plot point of the movie will be Aaron Eckhart as Harvey Dent being elected as the District Attorney, and a teaser site called “I Believe In Harvey Dent” has a campaign poster for his election.

Of course the other central plot point of the movie is Heath Ledger as The Joker coming to power as the primary adversary for Batman and Gotham City at large. The Joker has set up his own little website called “I Believe In Harvey Dent Too!” with a defaced poster. Now here’s where is gets interesting: I submitted my email address to the form below the poster and got a message titled “defacing public servants” from tragicpast@ibelieveinharveydenttoo.com. Inside was the following note:

I always say, you never know what a man is truly made of until you peel the skin off his face one piece at a time. Here is your chance to help

There was a set of coordinates with a link back to that defaced poster. After entering them it removed a single pixel. Along with the hundreds of others plugging in coordinates as this site makes its way around to Bat-fans, a new images is slowly being revealed.
Whats under there? The first picture of The Joker? Harvey as Two Face? I have no idea, its still too blurry and scattered to tell.

Adding some guerrilla marketing to the mix, a comic store in Southern California found Joker playing cards scattered in their store with the scribbled message again saying “I Believe In Harvey Dent Too!” and all the HAHAHAs you’d expect from the Joker.

We’ve still got a full year and some months before the movie is released on July 18, 2008, but theres word we’ll see a short teaser trailer attached to a major movie this summer.

Fun Dark Knight Fact: Nestor Carbonell will play the Mayor of Gotham. He’s current seen weekly on TV as Dr Richard Alpert on LOST, but also played the Latino themed parody character Bat Manuel on the short lived “The Tick” live action series.