This is the first in a short series of articles covering a number of serious missteps that Mattel has made concerning some of their top properties.

Today I wanted to take a look at the Masters of the Universe Classics (MOTUC) Club Eternia 2010 Subscription. First let me explain what this subscription is.

Currently, once a month, at noon, a MOTUC figure goes up for sale on MattyCollector.com. Most months, the figure has sold in about one hour, despite continually increased production numbers. This has angered many fans of the line because of the inconvenient time of day to order and the inability of Mattel to ensure better availability.
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